The Strategic Communications Committee was founded to plan, implement and support all strategic marketing activities for the school. The Committee supports the functions of the Chiaravalle Director of Communications in both consultative as well as creative ways. Recent accomplishments include content development and consultative support for the new Chiaravalle web site and Facebook page, advertising and direct marketing direction, planning and analysis of the Annual Head of School Survey, video production for The Chiaravalle Journey and public outreach communications for the change in Head of School. Committee goals for the coming year include enhancements to the Chiaravalle web site and social media outlets, a brand refresh for Chiaravalle and new design exploration for Chiaravalle advertising and prospective family materials.
The Committee meets roughly every four weeks or more frequently, as needed.
The Committee is currently looking for volunteers who have professional experience in graphic design, copywriting, web and social media strategy and content, and photography.
Current Voting Members
Mark Drozd (Chair)
Chris Brandt
Staff
Ed Hollinger, Head of School
Beth Caldwell, Director of Communications
Elise Geiger, Coordinator of Special Projects